Free Book
Too Many Winnable Perfect Clients
Choosing Rivals?
25 Keys To Clone Your Ideal Clients.
I’ll Even Pay Shipping (US only).
50 Free copies available.
Finding Business
Revenue Marketing
Gain a strategic edge.
Be visible, be credible, be chosen by future clients just like your best clients.
Competitors are seeking to dislodge your best clients and redirect your future ideal clients to themselves.
If they are just a bit better at marketing than you, they will be successful.
Stop random acts of marketing.
This book is 100% about crafting the best marketing strategy for you.
If you want to stop playing marketing-o-rama and start attracting your fair share of ideal clients, this book seeks to change your mindset about marketing and provide a framework that enables you to place better marketing bets.
Business Growth, Marketing and Advertising Strategy.
Table of Contents of your free book.
Part A: Your Local Marketing Roadmap
Build a Strong Foundation Brick by Brick
1. Win More Local Clients: Out-Market Your Competitors
2. Two Things That 10X Your Odds of Success
3. Core Principles of Local Marketing Success
4. Your Marketing Is Powerful When Aligned With
5. How to Leverage Money and Time For Maximum Response
Part B: Which Road Is Best?
Will You Get Marketing Results Within Budget
& On-Time? Or Choose The Wrong Path?
6. Budgeting for Success: Feed Results, Starve Failure
7. Targeting Ideal Buyers… and the Above Average, Average, Passable and Abysmal
8. Messaging: How to Attract Ideal Buyers and Influence Their Buy Decision
9. Choosing Media That Will Help, Not Hurt
Part C: Complete Your Business Growth Strategy
Place Your Bet: Wager on Probabilities, Not Possibilities
10. Right Mix of Targets, Media, Message & Frequency
11. Placing Your Bets: Wagering and Betting Again
12. Reasonable Results: Response Rates, Revenue, Repeat Business, ROI
13. The 7 Steps to Local Marketing Success
14. Random Thoughts and Meanderings
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No obligation. Mail now.
What People Say
Must Have Resource For Local Small Business And Service Business Owners.
I have read every book Scott Channell has written, and always await the next one. He only writes about things he knows well, and teaches strategies that are proven to work. This book is no exception.
Most small business owners think they re in the business of (Whatever they sell or whatever service they supply)....but they are really in the marketing business. It's the marketing and advertising, along with great customer service, that makes a business grow.
Scott Channell has written a book on the myths that some business owners and service providers still believe, and how to maximize your return on your marketing/advertising
On page 20 Scott gives you the six sources of the people who are the most likely to buy from you...the people you should concentrate on in your marketing. That page alone is worth the cost of the book.
On page 71, we get some essential information about advertising budgets, and....if taken to heart, this will dramatically increase your returns on your advertising investment....and keep you from losing money on ads that don't pull their weight.
On page 90...the first two lines....completely focus on the single question you need to ask, that will send your business straight up.
As a brick and mortar business owner myself, these strategies and concepts couldn't have come at a more opportune time. Buy the book, get a highlighter, and use it.
Practical Advice & Valuable Insight, Easy Quick Read
This is a great book for any small business owner who wants to find more good clients and grow their business. It’s full of valuable insight and practical advice and maybe even more valuable - commonly made mistakes. “Dynamite placed in the wrong spot or set-up improperly will not produce the bang where you want it.” was one of my favorite quotes in the book. There is no fluff in this. It’s a quick read, just get out your highlighter.
What People Say
Practical Advice & Valuable Insight, Easy Quick Read
This is a great book for any small business owner who wants to find more good clients and grow their business. It’s full of valuable insight and practical advice and maybe even more valuable - commonly made mistakes. “Dynamite placed in the wrong spot or set-up improperly will not produce the bang where you want it.” was one of my favorite quotes in the book. There is no fluff in this. It’s a quick read, just get out your highlighter.
How to find your ideal customers
Scott Channell has done it again. He shows you how to attract loyal customers.
His new book, "My Area Marketing: Local Business Growth & Advertising Strategy" will help business owners and managers make better marketing and advertising decisions.
Many people we deal with at our publishing company know a lot about the products and services they offer.
Unfortunately they don't know jack about marketing and advertising.
Or they think they know a lot more than they do.
Or they have really insane ideas about what advertising is supposed to do.
They will want to run 1 ad to "test" your pull with the customers they want.
Marketing and advertising don't work that way and Scott tells why.
He also lays out a blueprint even a novice can follow to succeed in business.
If you are an experienced business owner, you will learn new strategies in Scott's book to take your business - and your bottom line - to higher levels.
If you have a friend or relative whose business is struggling, give them - or recommend they read - this book and apply its sound principles.
OK, I’ll review a FREE copy. No cost.
No obligation. Mail now.
