Excerpt from the book “My Area Marketing” by Scott Channell Your local marketing messages have three major objectives. 1. If a potential ideal client is unaware of you, your messaging must put you on their list of viable options to explore when they are ready to act. 2. If a future buyer is aware of […]

Excerpt from book “My Area Marketing” by Scott Channell. 7. Be Tactic Agnostic. (Or, all Roads Lead Online, But…) All marketing roads lead to digital interaction. However, what has happened (or not happened) offline may very well determine whether an online investigation of you takes place and whether they complete a next step when they […]

Excerpt from the book “My Area Marketing” by Scott Channell. Believe in Something. When faced with multiple marketing choices, different opinions, a sewing circle that hates the approach and a sales rep with a “great deal” is making a convincing case everything that used to work is now “dead” and the one tactic they represent […]