Local Marketing Success Principles. Part 2.

Excerpt from book “My Area Marketing” by Scott Channell. 7. Be Tactic Agnostic. (Or, all Roads Lead Online, But…) All marketing roads lead to digital interaction. However, what has happened (or not happened) offline may very well determine whether an online investigation of you takes place and whether they complete a next step when they […]

Local Marketing Success Principles. Part 1.

Excerpt from the book “My Area Marketing” by Scott Channell. Believe in Something. When faced with multiple marketing choices, different opinions, a sewing circle that hates the approach and a sales rep with a “great deal” is making a convincing case everything that used to work is now “dead” and the one tactic they represent […]