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Strategy First Marketing Blueprint
There is no better way to ensure profitable business growth than to develop a strategic marketing blueprint first.
This will align all your marketing activities, time and money investments with your ideal client bullseye and business objectives.
Without a solid plan (aka strategy) you are playing marketing roulette, throwing tactics against the wall with your fingers crossed.
When you work a strategic plan, you have a real chance of competitive advantage and gaining market share.
You will make better marketing bets based upon solid facts, research and serious evaluation of all your options.
This Strategy Blueprint is Created To:
1. Increase the odds that the marketing bets you place will be a winner
2. Get real about what is working, not working, missing
3. Determine competitive challenges
4. Define your core differentiation
5. Define your ideal client bullseye
6. Create a content calendar
7. Enable you to select the best tactics to meet your business goals
A Strategy First Blueprint Avoids:
A. Dealing with uncertainty and marketing overwhelm by putting off decisions while competitors gain
B. Wasting time and money on ineffective tactics
C. Your marketing bullseye looking like the side of a barn
D. Attracting too many less than ideal clients
E. Seeing too many winnable “A” clients choose the competition
F. Feeling like a commodity with price too often an issue
The focus is on services provided rather than hours worked.
You pay us a fixed rate. We then allocate time, people and resources that best fit your strategy.